13th Ukrainian Student Festival of Advertising
On November 23, 2017, the Head of the Department of Commodity Studies, Marketing and Commercial Logistics of CHITE KNUTE Iryna Losheniuk and students of the Chernivtsi Institute of Trade and Economics of KNUTE took part in the 13th Ukrainian Students’ Advertising Festival held at the Kyiv National Univarsity of Trade and Economics in Kiev. In addition to the festival, the 11th International Scientific and Practical Conference "Advertising: Integration of Theory and Practice" and the 7th All-Ukrain Conference of Heads of Marketing, Advertising and Related disciplines chairs took place in the Forum.
517 works were sent to the creative contest of the 13th Ukrainian Students’ Advertising Festival. More than 600 students from all regions of Ukraine took part in it. At the opening ceremony of the 13th Ukrainian Advertising Forum were presented speeches of the Rector of the University Anatolii Mazaraki; chairman of the festival jury, creative director of BBDO Worldwide Yereb Anghe; PepsiCo Ukraine Public Relations and Public Relations Manager Fesiun Natalia; Head of the Marketing and Advertising Department of KNUTE, Chairman of the Advertising Society of Ukraine Romat Yevgen.
Young advertisers competed in such nominations as: "Video Advertising", "Printed Advertising", "Outdoor Advertising", "Radio Advertising", "Internet Advertising", "Advertising Campaigns", "Identity", "Young Advertisers - Graduates of Universities".
One of the topics of the festival was "Advertising campaign within the framework of the environmental projection" - popularization and promotion of the idea of separate collection of garbage throughout Ukraine, which was petitioned by PepsiCo in Ukraine.
The main arguments of the campaign are the upbringing of young people and the construction of a new European waste management culture.
According to the results of the festival, full-time students of the 4th year of the specialty 075 "Marketing" Nergesh Aliona ("Throughout Life") and Bevzo Anna ("Listen to the Mom - Save the World") received 2nd degrees diplomas from the partner of the thematic nomination of the 13th USAF - the company "PepsiCo in Ukraine" and gifts.
